Azamara has revamped its onboard packages, the cruise operator confirmed this week, reshaping how guests pre-purchase drinks, dining and other shipboard extras.

The change matters for travel sellers because onboard packages sit at the center of the industry's ancillary revenue push. Pre-cruise package sales shift spend from the ship to the booking channel, and any restructuring of bundle pricing or commission treatment directly affects what agents and online sellers earn on a Azamara booking.

Details on pricing tiers, package contents and commission arrangements were not disclosed in the initial announcement. Azamara, which operates a fleet of smaller destination-focused ships, has positioned itself in the upscale segment where onboard pre-sales form a growing share of total voyage revenue.

Cruise lines across the sector have been tightening how packages are sold — limiting discounting windows, bundling more inclusivity into base fares, or steering pre-cruise purchases through direct channels. Sellers of Azamara inventory will need to review the new package structure before quoting clients on total voyage cost, since package changes can move the effective price of a sailing by hundreds of dollars per cabin.

Trade partners should expect further specifics — including how the revamped packages integrate with Azamara's booking platform and whether agent incentives apply — as the operator rolls out the new structure across its distribution channels.